COLOR WOW Extra Strength Dream CoatPowerful, ultra moisturizing, anti frizz treatment keeps dry dehydrated hair and coily curly hair glassy smooth, straight and frizz resistant through 3 4 shampoos. WHY IT'S WOW Award winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture Delivers silky, glassy smooth, super frizz resistant styles Heat activated formula contains heat
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