The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example 165 Dress The Population Jada Stretch Rose Mercari Is That Dress White and Gold or Blue and Black? The New York Times Amazon.com: Dress the Population Women's Cher One Shoulder Sequin Midi, Antique Gold, L : Clothing, Shoes & Jewelry