Altria commits to $2.75bn Njoy purchase, banking on FDA approved US vape sales NJOY Vapes Tobacco Insider CASAA.org The @FDATobacco has finally authorized non tobacco flavored, nicotine #vaping product. Both menthol products the pod based Ace and the "cig a like" Daily are manufactured by NJoy (purchased by tobacco giant Altria rumored to acquire NJOY for up to $3.25B ($2.75B + $500M Earn Out)