FDA Denies Authorization to Market JUUL ENDS Products; Company Intends to Seek Stay of the Marketing Denial Orders The Continuum of Risk FDA Ban on Juul E Cigarettes Draws Praise From Youth Vaping Opponents FDA bans Juul e cigarette products from being sold in US The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.