Joico | LumiShine | Coloration Demi-Permanente | NaturelJoico LumiShine Demi Permanent Hair Color Natural Unparalleled shine. Remarkable softness. Joico LumiShine Demi Permanent Hair Color is an ammonia free liquid system designed for vibrant, predictable results. Its gentle, proprietary formula delivers easy color deposit while respecting the hair fiber. Professional results with every application Up to 2x more shine* 100% strengthened and restored hair** Hydration, softness and lasting shine for up to 30
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