Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial MarketPurchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Dont Think Pink will help marketers see their brands through a womans eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into womens experiences and